Link Cookie Policy

Last updated: 5 March 2025

This Cookie Policy describes how Link uses “cookies” and other similar technologies, in connection with our Site and Services. Link is a Stripe product that allows consumers to make purchases from businesses with a quick and easy one-click checkout experience. Any capitalised term used and not otherwise defined below has the meaning assigned to it in our Privacy Policy.

Cookies are small text files that are stored in a computer’s browser directory. They help site providers with things like understanding how people use a site, remembering a User’s login details, and storing site preferences. Stripe uses cookies as well as similar technologies (e.g., URL tracking, local storage). For the purpose of this Cookie Policy, such technologies are included in the term ‘cookies’.

Yes. We use cookies in accordance with our Privacy Policy to:

  • ensure that our Services function properly,
  • detect and prevent fraud, and violations of our terms of service,
  • understand how visitors use and engage with our Site, and
  • analyse and improve Services.

There are two main types of cookies that can be set:

  • First party cookies: these cookies are placed and read by Link directly when you use our Services,
  • Third party cookies: these cookies are not set by Link, but by other companies, like Google or Facebook, for site analytics purposes. See further details below on how to manage these cookies.

Cookies play an important role in helping us provide effective and safe Services. Below is a description of the commonly used cookie types and the purposes that apply to them. Each section references Link’s Cookie & Consent Settings Dashboard, where you can find more information about each cookie, including the types and duration of each cookie, and exercise your choices.

Stripe distinguishes between 3 different types of cookies:
1. Essential cookies
2. Functional cookies
3. Advertising cookies

Essential cookies

Some cookies are essential to the operation of our Site and Services and make it usable and secure by enabling basic functions like page navigation and access to secure areas of the Site. We may use those cookies in a number of different ways, including:

  • Authentication. To remember your login state so you don’t have to log in as you navigate through our Site and dashboard.
  • Fraud prevention and detection. Cookies and similar technologies that we deploy through our Site help us learn things about computers and web browsers used to access the Services. This information helps us monitor for and detect potentially harmful or illegal use of our Services. For example, in order to process payments transactions for our Users, it is necessary for Link to collect information about the transaction and the Customer. To help secure these transactions and minimise fraud, we collect additional information through the use of cookies and other technologies in helping to identify bad actors and prevent them from making fraudulent transactions. Customers should check our Users’ sites for more information about the use of Link cookies for fraud detection.
  • Security. To protect user data from unauthorized access.
  • Operational. To keep our Site and Services working correctly, like showing you the right information for your selected
    location.

For more information, please see the Link Cookie & Consent Settings Dashboard.

Functional cookies

Functional cookies provide enhanced functions, performance, and services on the Site beyond the basic operations permitted by Essential Cookies.

Analytics cookies help us understand how visitors interact with our Services. We may use those cookies in a number of different ways, including:

  • Site Features and Services. To remember how you prefer to use our Services so that you don’t have to reconfigure your settings each time you log into your account.
  • To Analyse and Improve Our Services. To make our Site and Services work better for You. Cookies help us understand how people reach our Site and our Users’ sites. They give us insights into improvements or enhancements we need to make to our Site and Services.
  • Pixel tags (also known as web beacons and clear GIFs). May be used in connection with some Services to, among other things, track the actions of Users (such as email recipients), measure the success of our marketing campaigns and compile statistics about usage of the Services and response rates.
  • Third Party Analytics. Through Google Analytics in order to collect and analyse information about the use of the Services and report on activities and trends. This service may also collect information regarding the use of other sites, apps and online resources. You can learn about Google’s practices on the Google website. See further details below on how to manage these cookies.

For more information, please see the Link Cookie & Consent Settings Dashboard.

Advertising cookies

Link does not use advertising cookies.

5. Can I opt-in and opt-out?

Yes. Link uses cookies in accordance with applicable law and depending on the country or jurisdiction you are located in, Link will ask for your prior consent before non-essential cookies are being used, or offer you the option to opt-out of non-essential cookies. You can opt-out of non-essential cookies through our Cookie & Consent Settings Dashboard.

Your web browser may also allow you to manage your cookie preferences, including to delete and disable Link cookies. You can take a look at the help section of your web browser or follow the links below to understand your options. If you choose to disable cookies, some features of our Site or Services may not operate as intended.
- Chrome
- Explorer
- Safari
- Firefox
- Opera